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User Needs / JTBD Research
Understand what users actually want—not what they say. Jobs-to-be-done synthesis with evidence.
Example Research Prompt
"User needs research for project management tools targeting agencies. What jobs are agencies trying to do? What alternatives do they hire today? Where do current tools fail? What would make them switch?"
What a User Needs Report Includes
Jobs-to-be-Done Map
Core jobs, related jobs, and emotional jobs from real user voice.
Alternatives Analysis
What users "hire" today—including non-obvious substitutes.
Pain Points with Evidence
Frustrations from reviews, forums, and social with quotes.
Switching Triggers
What causes users to look for alternatives and when.
Feature Demand Signals
Most-requested features across competitor reviews.
Unmet Needs
Gaps no one is addressing well—your opportunity.
Includes 1 rerun if you want to refine your question
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Includes 1 rerun to refine your question